A key part of this design contest was to reflect Lawson’s core values: strive for excellence, stay authentic, prioritize community, have fun, and take good care. One of the ways Lawson’s lives out these values is through their Social Impact Program (The SIP), which has supported over 300 nonprofit organizations. To me, their commitment to community is their brightest quality, so I wanted my final design to highlight this dedication and celebrate the impact they’ve made.