GOODBOI BAKERS
GoodBoi Bakers is a nonprofitable bakery service that specializes in making vegan confectioneries. Many people assume that vegan food lacks flavor, but GoodBoi Bakers is here to challenge that belief. Their mission is to create satisfying baked goods without sacrificing taste so that everyone, regardless of dietary preferences, can enjoy, share, and love their sweet vegan treats.
This project was deeply personal to the client, and he wanted his branding to give the same heartfelt quality. To create that warm personal touch, I illustrated a mascot logo to give the brand a friendly face. I hand-drew the wordmark and monogram and created additional logo variations to complete the visual identity. Inspired by the brand's charitable nature, I dev, as well as further logo variations. Inspired by the logo's charitable nature, I developed a soft, gentle aesthetic using light colors and angelic-themed symbols which were applied across GoodBoi Bakers' packaging and business cards.
