GoodBoi Bakers is a nonprofitable bakery service that specializes in making vegan confectioneries. Oftentimes, consumers have the misconception that vegan dieting comes at the expense of the food’s taste. GoodBoi Bakers aims to make vegan baked goods without compromising the taste so that anyone can eat, share, and love their sweet vegan treats, regardless of one’s own dietary preference.
This project was personal and close to the client's heart, and he wanted his branding to have this quality as well. To create that personal touch, a mascot logo was illustrated to place a friendly face on the brand. In addition, I also designed a hand drawn wordmark and monogram as well as further logo variations.
Inspired by the logo's charitable nature, I designed the brand's look with soft, light colors and angelic themed motifs which were applied throughout the GoodBoi Bakers packaging and business cards.